Privacy Policy

Who We Are

Our website address is: https://fertilitydecoded.co.uk.
We are committed to protecting your privacy and ensuring that your personal data is handled securely and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

Forms

When you submit a form on our website, we may collect your name, email address, phone number, and any details you provide. This information is collected only to:

  • Respond to your enquiries
  • Provide information you have requested
  • Prepare and send cost estimates or quotations

We do not collect more information than is necessary for these purposes.

Comments

When visitors leave comments on the site, we collect the data shown in the comments form as well as the visitor’s IP address and browser user agent string to help detect spam.

An anonymised string (hash) created from your email address may be provided to the Gravatar service to determine if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/.
After approval of your comment, your profile picture (if applicable) is visible to the public in the context of your comment.

Media

If you upload images to the website, please avoid uploading images that include embedded location data (EXIF GPS). Visitors to the website may download and extract location data from such images.

Cookies

If you leave a comment, you may opt in to saving your name, email address, and website in cookies. These are for your convenience so you do not have to re-enter your details when leaving another comment. These cookies last for one year.

If you visit our login page, a temporary cookie will be set to check whether your browser accepts cookies. It contains no personal data and is discarded when you close your browser.

When you log in, cookies are set to save your login information and display preferences. Login cookies last two days, and screen option cookies last one year. If you select “Remember Me”, your login persists for two weeks. Logging out removes login cookies.

If you edit or publish an article, an additional cookie is saved in your browser. It includes no personal data and simply stores the post ID of the article you edited. It expires after one day.

Embedded Content from Other Websites

Articles on this site may include embedded content (for example, videos, images, or articles). Embedded content from other websites behaves in the same way as if you had visited those websites directly.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including if you have an account and are logged in to that website.

Analytics

Our website uses Google Analytics 4 (GA4) to measure and understand website traffic and usage patterns. GA4 collects anonymised data such as page views, browser type, device type, and time spent on the site.
This data helps us improve our website experience but does not identify individual users.

Google may process this data on our behalf in accordance with its privacy policy: https://policies.google.com/privacy.

If you prefer not to be tracked by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-on, available here:
https://tools.google.com/dlpage/gaoptout

Legal Basis for Processing

We process your personal data under the following lawful bases as defined in the UK GDPR:

  • Consent: where you have given clear consent (for example, when submitting a contact form).

  • Contract: where processing is necessary to respond to your request for a quote or information prior to entering into a contract.

  • Legitimate Interests: where processing is necessary for the proper functioning and improvement of our website, provided your interests and rights are not overridden.

  • Legal Obligation: where processing is required to comply with applicable laws.

Who We Share Your Data With

If you request a password reset, your IP address will be included in the reset email.
We may share limited data with trusted third-party service providers who assist in operating our website (for example, hosting providers, analytics services, or spam detection systems). These providers are contractually bound to keep your information secure and process it only in accordance with our instructions.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely so that we can automatically recognise and approve follow-up comments instead of holding them in a moderation queue.

For registered users (if applicable), we store the personal information provided in their user profiles. All users can see, edit, or delete their personal information at any time (except for their username). Website administrators can also view and edit that information.

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Access: to request a copy of the personal data we hold about you.
  • Rectification: to request correction of any inaccurate or incomplete data.
  • Erasure: to request deletion of your data (“right to be forgotten”).
  • Restriction: to limit how we process your data in certain circumstances.
  • Data Portability: to request transfer of your data to another service provider.
  • Objection: to object to processing based on legitimate interests or direct marketing.

If you wish to exercise any of these rights, please contact us using the details below.

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service.

Data Security

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. While we strive to maintain a high level of security, no method of transmission over the internet can be guaranteed as fully secure.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. The most recent version will always be available on this page.

Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your data rights, please contact us using our Contact Page

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/